It’s true! We’re Cathryn & Allen, the co-founders of Best Self Co. (Hi.)
A few years ago, we were running a total of three businesses — Cathryn had hers, Allen had his, and we ran a joint venture together.
So yeah. We had a lot on our plates.
We were working harder than ever, but we both felt like hamsters on a wheel.
We were overwhelmed. Frustrated.
And worst of all, we weren’t having any fun.
We wanted to take back our time. To have clear direction on who should be focusing on what, and when. To feel that all our hard work actually meant something.
We wanted to make meaningful progress in our business and lives — every. single. day.
We needed a SYSTEM.
So we did what any overachieving business owner would do — we made one from scratch.
That system eventually became our first product, The SELF Journal, which is now in its 3rd edition, with over 10,000 units sold.
Since then, we’ve developed dozens of additional products, won multiple awards, and been featured in Business Insider, Inc, Huffington Post, and more. We even recently got endorsed by Daymond John of Shark Tank, who called our product a "must have for all entrepreneurs."
Aw shucks, Daymond.. :)
The staggering success of the SELF Journal told us two things:
- High achievers (like you) tend to take on TONS of responsibility. And without a tried-and-true system to manage it all, they (you) end up on a fast track to overwhelm.
- The Journal is just a tool; one small (but awesome) piece of the productivity puzzle. We knew we needed to offer something more comprehensive.
What we found was that most of the existing productivity / personal development systems failed to address one of the core problems that got you into this situation to begin with.
Namely, how’d you get so much crap on your plate?
Figuring out how to manage your day-to-day responsibilities is nothing to sneeze at.
But unless you offload a good chunk of them — permanently — you’ll never free up the time (or headspace) to focus on your REAL priorities.
And without a solid system in place to keep your schedule free of all those unnecessary time-wasters, you’ll end up right back where you started.
4. Enjoy the Process
“A man cannot be comfortable without his own approval.”
This online course is the culmination of all the systems, strategies, and habits we’ve studied and practiced over the years.
That includes books, personal coaches, high-level planning systems, project management software, journals, calendars, morning routines, evening routines, workplace configuration, instant messaging platforms, and everything in between. Phew!
We’ve studied under the top experts in the field, and made their teachings our own.
Through our own trial and error, we’ve distilled it all into a repeatable series of steps you can take to:
- Eliminate time-wasters
- Reduce unnecessary energy drains (both mental & physical)
- Say goodbye to overwhelm & procrastination
- Start gaining traction on the stuff that actually matters
When we designed this program, we were super conscious of avoiding the “to-do-list trap” — that’s when your shiny new planning system becomes another thing to achieve, another problem to conquer, another “to-do” on the never ending list.
(We’re looking at you, overachievers. Takes one to know one 😊)
We want to make sure you don’t bite off more than you can chew (that’s why we’re all here in the first place), so we broke the course down into six easily digestible modules.
Each module is a self-contained mini-course, with concrete action steps and a detailed reference list. Our online platform will even track your progress, so you don’t have to! (That, by the way, is what automation looks like. Keep reading.)
1 The biggest distractions and productivity pitfalls in our “busy-ness” culture — and what to do about them.
2 How to set daily, weekly, monthly, quarterly, and yearly goals— the RIGHT way.
3 The value of stretch goals, and how to find the balance between pushing yourself and setting realistic goals.
4 How to preserve your mental & physical energy by reducing the amount of decisions you make in a day.
5 Creative ways to leverage your time and resources to get the most out of those 24 hours. (Hint — delegate.)
6 What you can do to break the cycle of procrastination → beating yourself up → declaring yourself a failure → giving up and binging Netflix instead.
7 How to gain back the limited attention you’ve been squandering on all the wrong things (think emails, meetings, etc.)
8 How to build a time machine! A.K.A the systems and automations that we’ve used to scale and grow our business, eliminate repetition, and maximize our time & efficiency.
9 A super easy tracking system so you can measure your overall performance and growth, tweak what’s not working, and celebrate your wins.
10 Why your physical well-being is key to your success, and how you can tweak your daily routine to up-level your health.
It’s time to take back your time. Stop giving so much of your day to things and people you don’t really care about. Reclaim your focus. And trade in your overwhelm for a feeling of satisfied completion.
Life will never stop being stressful. Other people aren’t going to magically stop asking you for things, or scheduling meetings during your “me” time.
Emails won’t (ever) stop coming in, and those weights aren’t going to lift themselves.
10x-ing your productivity isn’t about doing more in less time — it’s about learning how to discern what’s truly important, and filtering out everything else.
It’s about owning your time, and protecting it from other people’s agendas.
You are the only one who can take control.
The Productivity Principles 101 will show you how to do it.
How It Works
These 6 simple modules are available in both video and written form, so you can learn in the way that works best for you.
The course workbook is filled with step-by-step training, done-for-you templates, key action steps, and a comprehensive resource list if you want to learn more.
You’ll be able to watch and learn at your own pace, on any device — even on your phone!
Long, boring presentations are a drain on your attention. And when you’re bored, you’re not absorbing the information. (Plus, they’re no fun.) We want you to be able to take fast, decisive action — so we broke each module down into easily digestible, bite-sized pieces. This makes it easy for you to jump in and out of the course, picking up where you left off.
Everyone’s learning style is different. This multimedia course allows you to pick and choose how you want to consume the material, with quick videos, PDF transcripts, downloadable checklists, and linked resource guides.
Our program makes it easy to log your progress by keeping track of which modules are complete and which assignments are still left to do. It can even send you reminders so you don’t go astray.
It’s difficult to pin down the costs of your scattered productivity and attention-eating distractions (But time is money — so it’s definitely costing you).
The better question is — how much is your time worth? You can make back the money you spend, but once you spend your time… it’s gone forever.
Time is your most precious resource. What would you pay to get it back?
We’re dedicated to your success, so if you aren’t experiencing a higher level of performance in your life and business, and on your way to accomplishing your big vision goals, we’ll refund your investment 100%.
Our 30-day refund policy lets you try the entire course risk free. Apply the same systems that top performers and entrepreneurs use to strategically design their lives for success. If, for some reason, those systems don’t work for you, we’ll refund your investment. No questions asked.
How can I be sure the the Productivity Principles 101 will work?
We’ve spent years studying, implementing, and trial-and-error-ing every productivity tool we could get our hands on. This includes books, personal coaches, high-level planning systems, project management software, journals, calendars, morning routines, evening routines, workplace configuration, instant messaging platforms, and everything in between. Phew! In other words — we’ve personally tried it all. We’ve studied under the top experts in the field, and made their teachings our own. Our system is the drilled-down version of all that experience, distilled into a simple, essential system that you can tailor to your own lifestyle and needs.
How do I know the Productivity Principles 101 is right for me
If you have a big vision and audacious goals, but you struggle with translating that vision into a day-to-day plan in a way that truly moves the needle — you’re in the right place. If you’re driven and hard-working, but you know there’s a better way of doing things — that doesn’t involve “hustling” your way to exhaustion and burnout — you’re in the right place. If you’re ready to learn, but more importantly, to take action and adopt a proactive role in designing your own life — you’re in the right place.
How exactly does this work?
The Productivity Principles 101 is a 6-week video program delivered to you by Cathryn and Allen, the founders of Best Self Co. (That’s us!) We’ve personally recorded the videos for each module, along with actionable advice that you can apply to your life and business as you go. Each module is easily digestible, to avoid overwhelming you with a ton of information that’ll paralyze you into inaction.
Once you complete your purchase, you’ll receive access to the entire course. Every module consists of one video, plus a workbook section that contains a written transcript, as well as all the templates, action steps, and references you’ll need for that module.
We’ve made it super clear, with instructions and prompts to take you from one step to the next.
We have a suggested weekly curriculum, but you’re free to go at your own pace and revisit lessons when you need them most.
What can I expect from the Productivity Principles 101 Facebook Group?
The Productivity Principles 101 Facebook Group is your go-to place to connect with like-minded top performers and entrepreneurs, who share a common desire to become the best versions of themselves. Your admission to the group is covered by your tuition for the Self Mastery Course, and it’s yours for life.
Will I have access to you guys?
We are active participants within the Facebook group, and often share our own struggles and wins on this entrepreneurial journey. But it’s the community’s collective wisdom and problem-solving power that’s truly amazing. The more you participate in the group, the more you’ll get out of it.
What if this course doesn’t work?
If — after you learn and apply the concepts that we teach inside the Productivity Principles 101 — you don’t see real results in your levels of productivity and discipline, and don’t have a concrete roadmap to achieve your high-level goals, we’ll be happy to refund 100% of your investment. Our 30-day refund policy lets you try the entire course risk free.